RE-ENGINEERING INTERNET SALES
Paying
for quality automotive sales leads from companies like Cars.com,
AutoTrader.com, AutoByTel.com, is an expensive way to buy leads that may
not return sales.
Your costs can be especially high if you are a ‘Sponsor’
or ‘Territory Owner’ with one or more Internet Lead Providers (ILP). Do
you know what the closing ratio for your current Internet leads? Better
management means more sales!
Making
a commitment to use Internet lead providers to drum up more business leads
is a complicated decision and can quickly overwhelm even the most
accomplished computer geek. It is not
as easy as sending an e-mail response. There must be strategies to
execute. Next there is the set-up and management of those chosen ILP's.
Let's not forget the set-up and management training for a Customer
Relationship Manager (CRM) application to automate lead follow-up.
Furthermore, there is all the statistical reporting used to fine-tune the
system, along with a whole lot of other issues. Whether your dealership
uses ADP, Reynolds & Reynolds or another DMS, we will integrate the ILP(s)
into your DMS thereby automating the classified ad postings to the ILP(s)
websites.
When designing your Internet department,
we focus on how your dealership works by taking into account your
location(s), sales staff, inventory, sales volume, current Internet
involvement and much more. Our specialty includes sales training
specifically designed for the Internet leads coming from e-mails, phone
calls to the dealership, and walk-in customers that found you on the web.
We work with your managers, sales, and accounting staff, your ILP’s, and
other vendors to leave you with a full blown, self-managing Internet
department. We can tweak your ADP or Reynolds & Reynolds Dealer Management
Systems (DMS) to automate your inventory posting to the web, further
reducing the need for management involvement.
We will:
- Evaluate Internet Lead Providers (ILP)
and ILP set-up or reconfiguration.
- ADP or Reynolds & Reynolds (DMS)
tweaks; i.e. Internet price field, used car descriptions, etc..
- Automation of new & used inventory
posting to ILP’s websites.
- Customer Relationship Manager (CRM)
selection, set-up, and training.
- Text/email pager set-up; respond to
e-mailed inquiries instantly and not with an automated boiler-plate response.
- Website design, development;
original designs.
- Photography services; shoot, manage,
upload your photos.
- Photo branding places your
dealerships name and/or logo on all photos posted to the web.
*
Implementation of an
Internet department includes
comprehensive on-site training and support.
