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Gale's Web Methodology
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- Strategy
Prioritize business
initiatives and build the foundation to leverage the Internet by making
the proper e-changes to your organization.
- e-Marketing
Develop
marketing, promotion, and advertising programs to maximize your web
exposure to your target market.
- Design
Identify your
business rules and processes, and define the functionality and usability
of the site to produce a first-class web presence.
- Development
Build and
implement the solution based on the custom designed specifications from
the previous phases.
- Publish
Launching the
website and the e-marketing initiatives. Announcing your organizations
new e-opening.
- Refinement
Addresses
the potential growth and direction of the website, including training,
maintenance, and management issues.
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